Re-branding project with Semicolon Cafe, NYCTimeline:

Jun 2023 - July 2023
(5 weeks)



ROLE

Brand Design, Art direction
2023, New York City, NY | Freelance 

Semicolon Cafe, NYC, NY

© Semicolon Cafe
© Semicolon Cafe

Semicolon Cafe is a renowned coffee destination firmly established in the bustling landscape of New York City. With six thriving branches, the cafe has cultivated a reputation for delivering exceptional coffee experiences. Currently headquartered in the heart of NYC, Semicolon Cafe is poised for further expansion into the dynamic Washington Metropolitan Area. This strategic move reflects the cafe's commitment to reaching new markets and offering its unique blend of quality and innovation to a broader audience.

As the creative force behind Semicolon Cafe's rebranding initiative, Kim has meticulously crafted an identity that captures the essence of the cafe's ethos. This expansion marks a significant milestone in Semicolon Cafe's journey, blending the sophistication of its NYC roots with the excitement of new horizons.


Brand Mood Board 


Business Card Design



Grand Opening Postcard Design



Flyer Design


QR Ad Screen Design